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A key element to running any form of online business is having an analytics solution that can track your visitor interactions on your site. Having this information is invaluable when trying to optimize and expand your online business. Having statistics on how people enter your site, as well as the paths they follow once they are on your site will give you insights into how to better serve them in the future.
At Digital Weaver, we specialize in installing and using Google’s free analytical solutions, Google Analytics, as well as their more advanced tracking code setup using Google Tag manager. This does not mean that we cannot assist with other tracking solutions, and if you need assistance with a product or service not listed here, please contact us for a quote.
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Setup
We can help you setup Google’s Search Console for your website.
Being connected to search console will provide you with valuable information relating to the organic performance of your website.
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Setup and Installation
The most fundamental, advanced and widely used free analytical solution is Google Analytics. We can help you to get your Google Analytics account setup, as well as guide and instruct you on how to get the tracking code installed on your website.
We test to ensure your code is tracking correctly, so you can be sure that all traffic to your website is tracked correctly.
Filters
In addition to the basic Google Analytics setup, we can also help you to setup additional filters. There is a low one-time fee for each filter to be setup, and you can always ask us to help setup additional filters in the future for the same low price.
Goals
Goals are simple events that are tracked through Google Analytics, and give you a very simple insight into seeing how much of your traffic has performed specific actions on your site. In addition to providing you with the percentage of traffic that have performed the action, you can also use the goals columns on most reports, showing you insight like traffic sources, countries, and device types that are performing these actions. As with the filters, goals are a small one-time fee to setup, and can be done at anytime after your installation is completed.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_single_image image=”104″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][fancy_heading h1=”0″ icon=”icon-chart-bar” title=”Google Tag Manager”][/fancy_heading][/vc_column][/vc_row][vc_row equal_height=”yes” content_placement=”middle”][vc_column width=”1/2″][vc_column_text]
Setup and Installation
In order to setup Google Tag Manager for your website, we will first have to setup a Google Analytics account for you. However, we have bundled it into our Tag Manager pricing, so you only need to pay us for the Tag Manager service, and not both services separately.
With Tag manager, we will setup Google Analytics, and then link it into your tag manager, so that you only have a single piece of code to install on your site, making it easier for you. As with Google Analytics, we provide you all of the help and support you need to get the Tag Manager code installed on your site.
Events
One of the main reasons for using Google Tag manager over Google Analytics is advanced event tracking. It allows you to track clicks on specific elements on your page, form completions, and even clicks on external links. This gives you deeper insights into the traffic behavior on your website. Events can be purchased and setup at any time, and there is only a low one-time fee, which includes setup and testing of the tracking through tag manager.
Filters and Goals
Although the installation of tracking on your website is done through Google Tag manager, the Analytics account we setup for you can still have filters and goals applied. This can make quick reporting easier, and also eradicates irrelevant traffic. Filters and goals are the same low fee as they are with an
Analytics setup, and can be done at any time.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_single_image image=”108″ img_size=”full”][/vc_column][/vc_row]